Website Design Michigan – Simple is Best!

Building a website involves many elements, from picking out the right colors, fonts and logo, to determining the best organization for your navigation menu. Clients tell us it can sometimes be overwhelming. Here are a few concepts to help keep the process from getting out of control for you:

Website Design – It’s Not About You!

Well, not only about you. The most critical concept in content marketing is this: that the content must be relatable to your viewers. That will improve engagement and increase the chances that they share your message. 

To draw potential customers in, be sure you keep the viewer in mind! The layout, functionality and colors must deliver information, entertain, and make it easy to take the action you want your potential customers to take. Clean, simple designs with consistent colors are key.

You can also make your website more accessible for your visitors by posting short videos, interactive activities, and infographics, but be sure to maintain consistency with your colors and fonts.  

It’s often helpful to set aside some time with a small group of co-workers or friends to brainstorm. Sort through all the ideas, pick the best ones, and remember that you’ll likely have to modify or edit several times before everything’s right. 

Here are some tips to help when designing a visual aid:

• White space - When designing webpages, make sure you’re not cluttering the space. Once you add all the information needed on the page, make sure it’s organized and leave room for it to breathe! White space can make things more visually appealing and organized. 

• Color theory - Stick to 2-3 complimentary colors and keep them consistent with your brand’s image. Using a pre-made color pallet can help.

• Fonts - Choose 1-2 fonts that complement each other and use them throughout your entire website. Each font has a distinct mood, choose the font or fonts that best represents what it is being designed for. 

Integrating your company’s values and products into your website can be what gets recognition and sets you apart from the competition. In some cases, it’s beneficial to play on what your product does. For example, Clorox’s website looks clean with sharp lines and clear edges – it’s bleach, so the look makes sense! Keep everything consistent, so people can easily identify your brand. 


Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts in website design Michigan at (734) 619-0736 to arrange a time to visit or get your questions answered! If you’re more comfortable with email, you can reach us at info@michiganseogroup.com  

What Customers Want from a Website Design in Michigan

Does your company have a great culture, values, and products or services but still doesn’t get the business it deserves? Your website might be a contributing factor!

A poorly created website can be as lifeless as a flyer hanging on a lamp post. Your website is a window into your brand, so you don’t want it to come across as boring. Your potential customers might believe that your products and services are boring as well. It’s important to add personality so you capture your visitors’ attention instantly!

Some Key Aspects of Effective Website Design

An easy way to create brand loyalty and to make your website unique to your business is to tell the story of your company. Let people know how you got started, what your values are, and what some of your successes look like. Adding these touches will help your potential customers feel more like they’re connected to you, and that you’re not just a faceless brand.

Besides telling your story, you can also make your website unique by:

• Adding video
• Using images to tell a story

A story about what holds you to your values is relatively easy, but getting that same story integrated into your design can be difficult. However, you CAN let your customers know you care through your website design! For example, if your company values providing quality information for your customers, your website should support that by having quality links that help inform and show transparency.

To find out more about how we can help with SEO and website design for your Michigan business, contact us today! We’ll sit down with you and talk about the goals for your business, and give you a free copy of our book, SEO and Beyond! Give us a call at 734-619-0736 or use our Contact form. We can’t wait to hear from you!

Why Do You Need a “Real” Web Designer?

Are you in need of a truly effective web design?

Do you need a customized solution to fit your specialized website needs?

Are you having trouble understanding why you need to hire a professional website designer?

You may be asking yourself, “Why should I pay thousands of dollars to redesign my website when there are free services that let me create one on my own? Why can’t I have my cousin’s best friend who knows web design create my website so I can save money?” 

The truth is, you CAN build a website for free, or for very little money. If you have a new business and you have more time than money, doing it yourself may make sense. But as you grow, things like reliability, security, a highly functional design, and SEO potential will become more important to you. If you want the job done right the first time, consider hiring a professional website designer. A professional will know all the ins and outs of creating a web design for your Ann Arbor business, and will be able to explain why a more involved, executive-level process makes sense.

We’ve seen it happen time and time again. Businesses with amateur websites, weak web hosting, and poor SEO encounter a surge in awareness, leads and sales when they hire the best consultants in the business. SEO Ann Arbor can help transform your web design from drab to fab by following current best practices, learned on the mean streets of cutting edge web marketing. 

Here’s your roadmap to success:

• Identify your goals
• Develop a plan
• Use the Seven Fundamentals of Online Success
• Develop a clean and attractive professional website design
• Program clean, functional, hand written, standards-compliant code
• Develop original, compelling content that adds value to people’s lives or to their businesses
• Employ fast and reliable web and email hosting
• Sign up for our Warp Drive Internet Marketing Campaign to promote your site

Get Started With Your Web Design Today!

Call us at (734) 619-0736 to arrange a time to visit and get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com (or just contact us here). We can help walk you through the entire web design process, help you identify your goals, and help you develop the look and feel of your website. When done properly, this process can take your marketing to a whole new level!

Experts for Web Design Offers Tips to Improve Your Online Presence

Do you have a website?

Do you have a healthy online presence?

Does your website show up on Google?

Are you getting enough leads from your website?

If you want to answer with a resounding “Yes!”, then you’ve come to the right place! If you find out that your business has a less than desirable online presence, there are steps you should take to fix it. Why not take control of what’s out there and start getting more of the right kind of prospects to contact you? 

Imagine making more money and having the freedom to pick and choose the clientele you work with. That’s what many business owners dream of! Does that sound like you?

SEO Ann Arbor can help transform your web design from drab to fab by following our best practices. The good news is that you don’t have to be an expert on web design or coding. That’s where we come in! We can help walk you through the entire process, help you identify your goals, and help you develop content. 

What are Best Practices?

Here’s your roadmap to success:

• Identify your goals
• Develop a plan
• Use the Seven Fundamentals of Online Success
• Develop a clean and attractive professional website design
• Program clean, functional, hand written, standards-compliant code
• Develop original, compelling content that adds value to people’s lives or to their businesses
• Employ fast and reliable web and email hosting
• Sign up for our Warp Drive Internet Marketing Campaign to promote your site

Get Started Today!

Call us at (734) 619-0736 to arrange a time to visit and get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com (or just contact us here). We can help walk you through the entire web design process, help you identify your goals, and help you develop the look and feel of your website. When done properly, this stuff can take your marketing to a whole new level!

Find the Right Contractor to Install Your Air Conditioner in Ann Arbor

Are you worried about finding the right contractor who will install an air conditioner in your Ann Arbor home? 

What should you look for in a reputable HVAC contractor?

Afraid of wasting your money?

Don’t get misled. We can help you! 

We’re great friends with a local HVAC contractor, CMR Mechanical. They believe in meeting customer needs to 100% satisfaction. They’re committed to providing you with the highest level of service and installation in the industry. In fact, they put a 100% Satisfaction Guarantee for equipment and all services in writing. 

“CMR installed a new air conditioner in our Ann Arbor home and they were top notch through the entire process. The owner and crew were direct, honest, knowledgeable, on time and clean. The system works great! We’re very HAPPY customers!”

Paul, Ann Arbor

“CMR Mechanical is the best! My air conditioner broke so I called them to fix it. They scheduled a technician to come out. He arrived promptly, was very clean and polite (put the little booties on his feet to not track dirt into the house). He had the problem fixed in 20 minutes! He even took the time to show me what the problem was and what he did to fix it. The service was fast, professional, and affordable. I highly recommend them!”

Don, Ann Arbor

Now, that’s customer service! Going above and beyond the call of duty is an everyday occurrence, not just something that happens once in a while. Want the best people for the job to install an air conditioner in your Ann Arbor home? Call CMR Mechanical today at (734) 424-1560.

We Went Looking for a Roofing Contractor in Ann Arbor

And we found Wilderness Construction!

Are you considering roof repairs or a roof replacement?

Do have roof leaks or missing shingles?

If you want a free evaluation from a trusted roofing contractor in Ann Arbor, Portfolio Ann Arbor recommends Wilderness Construction.

We liked their work so much one of our partners hired them for his own home!

Art of Judo

The Art of Judo Dot Com provides information about seminars in the Japanese martial art of judo. It details the lineage of current 6th Degree Black-Belt Nicklaus Suino, from his teacher Sato Shizuya back through the founder of Judo, Kano Jigoro.

Suino-Sensei offers seminars in the Art of Judo, specializing in instruction for those who haven't studied judo before. Although he is widely known for his swordsmanship seminars, Suino has been called "one of the leading martial arts instructors in North America," and has a devoted following of judo students.

His martial arts school, the Japanese Martial Arts Center, is located in Ann Arbor, Michigan.