A poorly created website can be as lifeless as a flyer hanging on a lamp post. Your website is a window into your brand, so you don’t want it to come across as boring. Your potential customers might believe that your products and services are boring as well. It’s important to add personality so you capture your visitors’ attention instantly!
Some Key Aspects of Effective Website Design
An easy way to create brand loyalty and to make your website unique to your business is to tell the story of your company. Let people know how you got started, what your values are, and what some of your successes look like. Adding these touches will help your potential customers feel more like they’re connected to you, and that you’re not just a faceless brand.
Besides telling your story, you can also make your website unique by:
- Adding video
- Using images to tell a story
A story about what holds you to your values is relatively easy, but getting that same story integrated into your design can be difficult. However, you CAN let your customers know you care through your website design! For example, if your company values providing quality information for your customers, your website should support that by having quality links that help inform and show transparency.
To find out more about how we can help with SEO and website design for your Michigan business, contact us today! We’ll sit down with you and talk about the goals for your business, and give you a free copy of our book, SEO and Beyond! Give us a call at 734-619-0736 or use our Contact form. We can’t wait to hear from you!